Who we are

Discover Our Story
and Mission

Welcome to Aimer Farming, a company founded by Jeremy Bryant, a dairy farmer turned AgTech innovator with a passion for helping farmers optimise their farming operations. With a deep understanding of the challenges that farmers face, Jeremy realised that there was a gap in forward looking decision support tools that could help them optimise farm operations, profit and environmental performance.

With a PhD in genetics and farm system modelling, and years of experience in the AgTech industry, Jeremy set out to create a solution that could truly make a difference. The result is AIMER, an AI enabled digital assistant that acts as a pasture coach by testing ideas, running scenarios, optimising decisions, generating plans and communicating results and plans.


As Aimer Farming has gained momentum with backing from our valued investors Sprout Agritech, Agnition Ventures, Pacific Channel, NZVC and angel investors, Burkard and Frank Erbacher, we've been privileged to grow our team. This includes the fantastic, dedicated and talented Phil Townend (Chief Commercial Officer), Bella Campbell (Customer Success Lead), Sherrina Ting (Customer Success Representative), Duncan Willcock (Software Developer), Dan Simmons (Software Developer), Nitin Bhatia (AI Engineer), Alan Hearfield (Software Analyst), Laura Thresher (UX Designer), and Monique Moore (Administration Manager). The entire team is passionate about making farmers' life easier, more enjoyable and profitable.